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USFRA receives national recognition for online program

6/10/2013 at 12:00 a.m.

Recently, the U.S. Farmers & Ranchers Alliance (USFRA) received a Gold SABRE Award for its digital and social media campaigns.

SABRE awards are bestowed annually and are presented for superior achievement in branding and reputation. The world's largest awards competition for the public relations industry, the SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

“USFRA’s long-term, consumer-facing movement is centered on reaching online consumers who are searching for answers and shaping opinions about food and food production,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. “Our results show the organization is making a great impact, but we still have significant opportunity ahead of us.”

The alliance consists of nearly 80 farmer- and rancher-led organizations and industry partners representing virtually all aspects of agriculture working to engage in dialogues with consumers who have questions about how today’s food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers efforts to increase confidence and trust in today’s agriculture. Arkansas Farm Bureau is an affiliate.

For more information, contact Lisa Cassady, USFRA, at 314-749-5408.

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