News & Media

Survey Says: Cost of Thanksgiving Feast Down Slightly

Lower cost of ham, sweet potatoes, pumpkin pie mix behind price drop                                             

Thanksgiving Survey Data Graphic

For the second year in a row, the average cost of the classic Thanksgiving meal reflected a modest decrease, according to Arkansas Farm Bureau’s 35th annual survey of items included in the holiday feast. This year’s meal will cost $57.14 for a family of 10, down 61 cents from last year’s average of $57.75.

Mark Lambert, director of Commodity Activities and Economics for Arkansas Farm Bureau, said a decrease in wholesale pork prices offset the slight increase in turkey prices.

“Ham prices saw a decrease on a per-pound basis of 20 cents, which can be attributed to record pork production and a six percent decrease in wholesale prices,” Lambert said. “Also, freezers saw a 32-percent decrease from a year ago in their bone-in ham stocks. Turkey prices increased by three cents per-pound, which was due to higher wholesale prices and inventory in freezers almost equal to a year ago.”

According to Lambert, disruptions in the second quarter due to covid-19 outbreaks in poultry processing plants had very little impact on turkey stocks.

“That American consumers continue to be able to prepare the meal for less than $6 per person is testament to the efficiency of our farmers and ranchers and despite the pandemic, providing them access to affordable food for the holiday season,” he said.

The statewide average is based on responses from members of the Arkansas Farm Bureau Women’s Leadership Committee and other volunteers who surveyed food prices at 10 grocery stores and supermarkets across the state. They were asked to report the “best in-store price” of 15 items included in the meal and are allowed to take advantage of advertised specials, excluding discount coupons and purchase requirements.

Arkansas food prices remain more affordable than elsewhere in the U.S. American Farm Bureau’s national survey revealed an average price of $60.11 or roughly $6 per person.

“This has truly been a challenging and unusual year for all Americans,” said  Arkansas Farm Bureau president Rich Hillman. “Yet, despite the pandemic and disruptions in the supply chain earlier in the year, we continue to have the most affordable and abundant food supply in the world. Our farmers, ranchers and those in our food production and delivery system have worked tirelessly to ensure our families have access to the nutritious, abundant food they’ve come to expect. As we do each Thanksgiving, many families and charitable organizations will share the meal with those who are not as fortunate, and that is truly reason to give thanks,” Hillman said.

Though unscientific, the survey is intended to be a snapshot of actual prices across Arkansas and the nation. The survey period was Oct. 30 – Nov. 12.

The average cost of a 16-pound young tom turkey was $17.36 or $1.09 per pound. That’s up from $1.06 per pound last year. American Farm Bureau’s national survey reported an average of $19.39 or $1.21 per pound for the whole bird. The average price of a four-pound half bone-in ham is $7.42 or $1.86 per pound, down from $2.06 per pound in 2019. The cost of protein products such as turkey and ham are the major drivers of the cost of the meal.

Other items in the shopping list that reflected price increases are a 5-pound bag of russet potatoes which cost $2.93 or $.59 per pound, up from $2.62 last year. A gallon of whole milk averaged $3.69, up 40 cents from $3.29 last year.

Conversely, items that dropped in price were a three-pound bag of sweet potatoes at $2.84, down from $3.16 last year and a 30-oz can of pumpkin pie mix at $3.26, down 13 cents from 2019.

The remaining items surveyed included a package of fresh cranberries, carrots, celery, frozen green peas and green beans, frozen pie shells, cubed stuffing mix, dinner rolls, and a ½-pint carton of whipping cream.

See the results of the American Farm Bureau's national survey here. 

Arkansas Farm Bureau is the state’s largest agricultural advocacy group, working to improve farm and rural life. With almost 190,000 member families.

Individual Surveys in Arkansas (10)

Pine Bluff                                                       $47.86

Newport                                                         $48.69

Hope                                                              $51.94

Harrison                                                         $52.99

Marianna                                                       $54.23

Little Rock                                                     $60.45

Waldron                                                         $60.64

Russellville                                                    $62.90

Hot Springs                                                   $64.08

Vilonia                                                           $67.59

For more information, contact: 

Steve Eddington
(501) 228-1383


Ken Moore
(501) 228-1512